New Online Reputation Monitoring tool from Andy Beal of Marketing Pilgrim

This morning, I received an email update that Trackur, the new online reputation management tool from Andy Beal, had gone live.

I immediately trucked on over to the site to check it out. There’s a nice video demo available that takes you through the basics, and it’s available for a free 14 day trial. If online reputation monitoring is one of your responsibilities, it’s probably worth your time to test drive Trackur (I know I will be) to see if it’s a good fit for your needs.

Beal makes the rather audacious claim that Trackur “will discover 99% of the web content that matches your entered keywords.” The interface seems to have a nice Ajax-y feel to it, and you can fairly quickly alter how your results are viewed (by date in either direction, alphabetically by title in either direction, just links or expanded descriptions).

There’s apparently also Pro and Enterprise versions, which seem to allow you to check more keywords more frequently, but even the standard version will be a paid subscription service after the two week trial.

Props to Andy for really commanding the online reputation management topic, and for offering what looks like a really usable, useful tool.