Archive for March 2008

Congratulations and concerns after this week’s Louie Awards

Mar 21st, 2008 | By Kat | Category: bard's tales

I’m officially an ADDY-award-winning copywriter.
We had our local ADDY awards gala, the Louies, this week. One of our projects for Vanity Fair Intimates, the Lily of France “Find Your Sexy Style” site won a Gold ADDY for Consumer Website / Flash. I was the copywriter on that project, so it was really [...]



The Final Solution to Your Crappy Short Term Memory

Mar 17th, 2008 | By Kat | Category: the juggling act

…is to stop trying to remember stuff.
Yup, its time for another one of those “remedial GTD” posts. I signed up for Jott towards the end of last year with the intent to use it and Sandy to help me build my “trusted system.”
The “trusted system,” for those not familiar with David Allen’s Getting Things Done [...]



Why Safe isn’t Safe in Social Media Marketing.

Mar 14th, 2008 | By Kat | Category: community & connection

I have an interesting little work-related anecdote to share. I can’t divulge details, but I got some responses on two different social media properties to some stuff I posted on behalf of a client. The response to one submission was generally quite positive, the kind of positive, direct brand interaction we hope for when we [...]



A Contemporary Canterbury Tale.

Mar 13th, 2008 | By Kat | Category: bard's tales

I spent most of last week out of town on a business trip. It’s too early to tell whether it was a successful trip in the conventional sense, but I did learn a few things of value, and gained a fantastic story to add to my “travel horror” collection. It already includes the [...]



A little post about criticism, “sensitive writers syndrome” and alien destruction

Mar 12th, 2008 | By Kat | Category: writing process & projects

Criticism, and the ability to handle it, is probably what separates most aspiring writers from most working writers. The inability to let anyone else read your work for fear they won’t like it is pretty much a hindrance to ever getting paid to write. Similarly, “safe,” bland writing, with all the soul and [...]