Archive for January, 2008

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Don’t Multitask, DO TAATIRS Instead

I didn’t think this was all that big a deal, but friend Jonna has insisted that I must blog about it.
I’m trying to quit multitasking. Instead, I’m trying something new to Get Things Done: DO-TAATIRS. It stands for “Do One Thing At A Time In Rapid Succession.”
Basically, I’ve found that multitasking is [...]

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Content Strategy: How editorial calendars just might save my sanity

Gather ’round, children, because today Auntie Kat is going to tell you a story.
Once upon a time, there was a web copywriter who was living the dream, writing copy for an interactive agency. As the web changed, clients stopped asking for updates to their static site copy every few months, and started asking [...]

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Compelling Copy: Tools for Developing Personas

[Brief, pride-induced disclaimer: I swear by all that's holy, I really was planning on writing this before I saw last week's Whiteboard Friday.]
Do you want to know why it was so important that I put that disclaimer up there? Why, in fact, I could not begin writing this post until I’d added [...]

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If Not Mixx, Whither Shall I Go?

(This is related to my earlier post expanding on the conversation about whether or not Mixx is a good fit for marketers.)
I’ve been using Mixx for a while now. I tried Digg, and frankly, it didn’t go well (more on that in a later post). Mixx, frankly, appeals to me more [...]

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Social Media and Marketers: Learning to Play Nicely Together

Brent Csutoras wrote a great, thoughtful post this week which should probably receive “Catchiest Social Media Headline of the Week”: Silly Marketer, Mixx is for Kids. As a marketing and advertising professional who’s also a social media addict and a fairly early adopter of Mixx, I found Brent’s take on it interesting. [...]

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